Blog

Why quiet luxury matters

02 October 2025

Grounds House interior

The preconceived perception that high-end interiors go hand in hand with excess is outdated. This shows in our experience over the last years. The projects we have created are speaking in a whisper, not a shout—and that whisper is the language of quiet luxury.

What is quiet luxury?

Quiet luxury is about understated elegance, intentional and material excellence that speak to an audience with expertise. Aesthetic is refined to a point where it emphasises finest craftsmanship over flashy trends. The authenticity of natural plaster wall applied by hand, custom walnut cabinetry, or Italian cashmere curtains that glides silently across a hidden track.

And whilst refinement is in every detail, it reveals itself in a gentle way.

It’s the design version of the bespoke suit or a vintage timepiece: tailored, enduring, and effortlessly sophisticated.

Living and longevity matter

Clients aren't just looking for a beautiful space. They want depth, discretion, and meaning behind every design choice. Creating this individually for each client, is why we see owners of high-end homes and yachts gravitate towards this.

Elegance in Restraint

The most powerful statement often lies in what’s left unsaid. Clean lines, open space, and natural light offer a sense of calm that’s impossible to replicate with clutter or excess ornamentation.

A minimal space is a canvas for the client’s life, not celebrating the designer’s ego. And it’s not about sacrifice; it is rather a focus on intentionality.

Materials That Speak for Themselves

Luxury isn’t in gold leaf, it’s in the grain of a crafted timber, the smoothness of a honed limestone floor, the weight of solid bronze hardware. Quiet luxury demands materials that age beautifully and stands the test of time.

Function Meets Flow

Especially in yacht interiors, every element must harmonise aesthetics and performance. Built-in elegance, smart lighting, invisible storage, these details aren’t just beautiful, they make living feel seamless.

Balance

Balance is key in the honed aesthetic of quite luxury to avoid creating spaces with the anonymity of a hotel lobby or a high-end jewellery shop.

How we create this

It is a design expertise that is developed and honed over years of working in this field. Something that requires understanding of how a room needs to look, while knowing how it can be built.

Added to this is the understanding that hand crafted items are irreplaceable and elevate the experience above expectations, as the human touch woven into the space is both tactile and visceral.

This is supported by a black book of companies and suppliers that can step up to the task, that are equally passionate about their craft and the meaning to the client.