In an era of AI-generated Design, where does bespoke interior design have a place?

AI has redefined the speed and accessibility of design. Algorithms can now generate entire room concepts in seconds, suggesting layouts, palettes and finishes with astonishing efficiency. For many, this democratization of design is exciting.

But for those clients celebrating years of hard work leading up to their pinnacle of success, speed and convenience are not the measures that necessarily define luxury when considering new build homes or yachts. True bespoke interior design has never been about the fastest option. It has always been about the most unique and meaningful outcome to them as an individual, reflecting personal histories, ambitions, and the subtle nuances of each person’s daily life.

Beyond the reach of AI

Artificial intelligence excels at data-driven solutions, but at the heart of it, luxury is not data. AI can reference trends but it cannot capture legacy. It can propose finishes, but it at this moment it cannot grasp the emotional resonance of a hand-made piece crafted by a fifth-generation artisan. This example highlights the opposites that AI works in; technology driven, fast answers achieved after sifting through millions of comparative data.

The distinction of luxury is that it is not scalable and cannot replace the dialogue and relationship between the designer and the client. Luxury in this industry is about relationships, connections, stories and knowledge. On a wider level this is how projects move forward and on a daily level, this is how interior designs are created.

As AI proliferates, bespoke interiors gain even greater significance. Their value lies in the absence of automation and leaning into the human element. Bespoke design is the culmination of thousands of hours of perfecting a craft that will transform your home or yacht into a reflection of your individual story.

This is the honed skill of a craftsman dedicating years of experience to create meaning that elevates not just the home, but also the life with-in. The experience of how this work can be utilised and imbedded uniquely into a space, adds the human touch to an interior. Created by a human, for a human.

Bespoke designs create singularity, that cannot be found within internet templates. It is about the understanding of the value of rarity: a collector’s car, a one-of-one timepiece, a fine artwork

Algorithms are looking for references by understanding broad trends. Bespoke interiors are understanding clients as the unique person, what is symbiotic for their life and for whom spaces are crafted to reflect their ideas, be lived in, cherished and passed down.

Curating in Design

Beyond the creation of spaces, the designer becomes a curator of experience. Blending architecture, art, craft and innovation into a choreography that can be built, something AI can inspire to but not replace. This is achieved by the relationship a good designer has built over years with their trusted suppliers that share the vison and mindset to create something that is fundamental in its appeal, meaning and function.  

Why choose human-made interior design

AI will continue to reshape the baseline of design. And it will be used as an effective tool to support an experienced team. But for those who see their home as a celebration of them as individuals, connecting with others with what they have created, bespoke interior design will always remain the highest form of luxury.

True luxury in interior design is conceived by humans for humans. It is about building a deep understanding for the client and shaping a human experience along the journey of having something constructed. A construction that is uniquely created with the sole purpose to enhance the life of the client.

AI currently cannot produce intricate drawings of the design it has curated, with the guaranty that it can be built to the required regulations, knowing that all materials can be obtained in time in line with an agreed price structure. It cannot offer solutions of when things do not go to plan and rectify situations to achieve the same or a better outcome for the client.

The current road to achieve this is the honed experience and expertise by people that are at the peak of their knowledge, a team that will form a personal outcome that is beyond the current grasp of AI.